Weird World Record Co.

Watch the new video for Melody’s Echo Chamber’s ‘Crystallized’

Crystallized still

February 27, 2013

Melody’s Echo Chamber has released a video for her forthcoming single Crystallized  (out March 18th). Director Zaiba Jabbar had the following to say about the video:

“The track has a very mellifluous syncopation to it, built from many repetitious looped sounds, so in the film I wanted to visually connect these sounds to simple actions exploring the imminent demise of love. By that I mean the beauty of the beginning and the end and the recursive behaviour that those feelings inspire in between.”

‘Crystallized’ is taken from Parisian Melody Prochet’s eponymous debut album, released late last year to great excitement by Weird World. Recorded with Tame Impala’s Kevin Parker in Perth in the Summer of 2012, ‘Crystallized’ is one of the numerous highlights of that record – a frenetic, scorched pop song that vividly demonstrates Prochet’s talent for blurring the lines between her classically trained ear and penchant for experimental sonics.

Melody and her band are currently on a headline tour in their native France and will be arriving into the UK this weekend to play shows, including their biggest UK headline show to date at The Scala in London on March 5th. UK dates with ticket links are as follows:

Sunday, March 3 – Brighton Green Door
Monday, March 4 – Manchester Deaf Institute
Tuesday, March 5 – London Scala

Praise for Melody’s Echo Chamber:

“From dream-pop and shoegaze to ‘60s lysergia and electronic exotica…spectacularly effervescent” – Mojo (4*)

“A future classic” – DJ Mag (10/10, Albums of 2012)

“a thing of propulsive dream-pop beauty” – NME (#16 Albums of 2012)

“A crunchy, multi-textured and beautifully psychedelic trip…that manages to turn to distortion into something close to loveliness” – The Fly (Albums of 2012)

“A trickily raw record that sweeps you up in its layered psychedelic flourishes” – The Fader

“A record of psych-tinged pop with just the right amount of thematic darkness and grime around the edges. Prochet has a way with melody and a voice that places her among the top tier graduates of the school of dream pop” – Pitchfork

“An intoxicating listen that’s well worth experiencing for yourself” – Q (4*)

“Airy incantations wed to Silver Apples-esque psych grooves…both thrilling and fresh” – Time Out (4*)

“One of 2012′s – or any other year in recent memory – finest debuts” – Drowned in Sound – (9/10, Albums of 2012)

“an utterly marvellous listen […] a glorious album” – The Quietus (Albums of 2012)