To round off what’s been a fantastic year, Tom Krell, AKA How To Dress Well, has today premiered the video for ‘& It Was
U’ – one of the many highlights of Total Loss. The video was directed by photographer and filmmaker Luke Gilford and produced by Urban Outfitters. Watch here.
Says Krell of the video: “The story is basically just that Luke [Gilford, the director] and I were very much on the same page from
the start about how this whole thing was going to look and feel. We talked about Safe. We talked about the very special character of the human soul in its unassailable tendency towards magic and inspiration. We talked about love and the supernatural within the everyday or mundane. Magic and beauty can exist anywhere, at any time. Also, the whole vibe was inspired by Safe by Todd Haynes.”